UNICORN GROUP
Unicorn Group is steadily growing into a globally influential operator of fashion and lifestyle brands.
about Us
Based in Guangzhou, Guangdong, China, Unicorn Group was formally established in 2014, consistently focusing on brand operations for international fashion leather goods and the integrated management of its global sales supply chain. Serving as the core driver for the group's strategic development, the headquarters brings together specialized teams in brand strategy, marketing, channel management, supply chain coordination, and digital operations. This collective is dedicated to constructing an efficient, agile, and sustainable global brand ecosystem.
Brand Strategy
Every ambitious brand strategy relies on a professional, focused, and highly collaborative team to bring it to life. Within our modern, systematized operations center, we bring together top-tier talent across marketing, operations, design, and customer service. It is these individuals—dedicated and meticulous in their respective roles—who transform the brand’s vision into sharp insights on market trends, refined product development, and responsive client engagement. Our people are the solid foundation upon which our brand strategy is built and realized.
Omnichannel Touchpoints
Our marketing strategy is strategically deployed across both online and offline channels. Brand showrooms serve as a critical touchpoint for connecting with global clients and partners—not only showcasing our products but also embodying our brand strength, innovation capabilities, and supply chain advantages. By integrating digital marketing, social media outreach, and immersive in-person experiences, we’ve built a three-dimensional market matrix that delivers robust brand support and instills confidence in our partners.
Digital Operations
The essence of digital operations lies in “integration” and “intelligence.” We have built an integrated digital operations platform that connects data across all critical business processes. As illustrated by the real-time monitoring system in the image, production data, quality metrics, and order information are seamlessly linked, enabling automated data flow and intelligent analytics. This empowers us to anticipate issues, optimize resource allocation, and drive our enterprise toward a smarter, more efficient future.
