Roxy
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Roxy is more than just a fashion brand—it’s a movement and a lifestyle revolution created exclusively for women. Born between sun, surf, and snow, Roxy stands as the world’s first independent action sports brand dedicated to women. With a bold, confident, and joyful aesthetic rooted in natural beauty, Roxy has inspired generations of young women to fearlessly pursue their own adventures.
About
Roxy’s success lies not only in its products but, more importantly, in the culture it has cultivated. From its inception, the brand has steadfastly sponsored and supported top female athletes—such as surfing world champion Lisa Andersen and Olympic snowboarding gold medalist Torah Bright. These "Roxy Girls" are not just champions in their sports; they are global role models for young women everywhere.
Through authentic athlete partnerships and a community ethos centered on sisterhood, Roxy has forged a powerful brand identity that empowers women, encourages them to defy conventions, and inspires them to chase their dreams fearlessly. Roxy’s message to the world is clear: girls don’t just belong in action sports—they lead them.
