Replay

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Brand Type

Strategic Partnership

Creation date

1981

Headquarters

Treviso (Italy)

Replay is a globally renowned Italian premium denim and casualwear brand, celebrated for its exceptional quality, refined Italian design, and unwavering commitment to innovation in denim fabric and craftsmanship.

 

About

Replay excels at forging deep emotional connections with global consumers by seamlessly intertwining its brand ethos with the worlds of sports, music, and entertainment. The brand has collaborated with numerous international icons, including football superstar Neymar Jr. and legendary sprinter Usain Bolt. Moreover, Replay has established long-term partnerships with elite football clubs such as FC Barcelona and Paris Saint-Germain, serving as their official apparel sponsor and successfully merging its fashion-forward identity with the dynamic energy of the sporting arena.