Champion

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Brand Type

Strategic Partnership

Creation date

1919

Headquarters

New York (USA)

Champion was founded in 1919 by the Feinbloom brothers in Rochester, New York, originally under the name "Knickerbocker Knitting Company." In its early years, the brand focused on producing high-quality knitted apparel, particularly sweaters and athletic wear.

About

Champion is built upon its authentic heritage as a pioneer in athletic apparel. The brand focuses on the essence of sportswear—innovative design (such as its patented Reverse Weave® technology), enduring quality, and timeless comfort—to create pieces that are both functional and iconic. This commitment to athletic authenticity has elevated its classic “C” logo into a symbol of both sports and street culture, giving its garments a lasting and universally recognized appeal.