BE SMART
Proudly representing the new era of “China Design”
Get to Know BE SMART
BE SMART, launched in 2001, is a premier Chinese accessories brand born from the 30-year legacy of the Unicorn Leather Goods Factory. Celebrated for its excellence, BE SMART earned the title of a "Well-Known Trademark in China" in 2014.
Core Philosophy
At the heart of BE SMART is a fusion of sport, leisure, and fashion. We create thoughtfully designed bags for the modern lifestyle, blending cutting-edge style with exceptional quality and everyday practicality. Whether you're heading to the office, traveling for business, hitting the gym, or enjoying a weekend getaway, our collection is designed to meet your needs.
INSPIRATION
Championing the creativity of "Designed in China," we are passionate about original design and meticulous craftsmanship. Our commitment also extends to the planet, as we use eco-friendly packaging. BE SMART is dedicated to bringing innovative and accessible high-quality bags to a global audience, making us a national favorite.
DESIGN STYLE
BE SMART favors timeless, versatile neutrals, accented with subtle fashion touches for seamless transitions from work to leisure. Inspired by sportswear, its designs feature functional details and dynamic lines that inject just the right energy into a clean, minimalist aesthetic—perfectly blending sport, casual, and style.
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LOEWE FOUNDATION Craft Prize 2026 submissions now open
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