TOMMY HILFIGER

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Brand Type

Strategic Partnership

Creation date

1985

Headquarters

New York (USA)

TOMMY HILFIGER is one of the world’s leading designer lifestyle brands, globally renowned for its distinctive "Classic American Cool" aesthetic.

About

“Preppy with a Twist”—a fresh reinterpretation of traditional preppy style. It retains the elegance and polish of classic collegiate fashion while infusing it with the laid-back attitude and rebellious spirit of street culture, resulting in a distinctive aesthetic that seamlessly bridges formal occasions and everyday vibrancy.